IBTM World Barcelona 2025 – Day 2 brings new faces and technology
BARCELONA – The second day of IBTM World 2025 highlighted the global meetings and events industry’s evolving landscape, with newcomers, expanded African participation, and innovative technology solutions taking centre stage.
First-time participants included West Hollywood, Fira Milano, and European capitals Sarajevo and Sofia, while Astana returned after years of absence and VisitScotland marked a notable presence. The African region also saw significant growth, with South Africa, Morocco, Tunisia, and Uganda actively engaging through their convention bureaus.
The cruise industry joined the show for the first time, with Norwegian Cruise Line, City Cruise, and Century Cruise presenting new experiences for event organisers. On the technology front, companies such as Hotel New Software, Vfairs, and Seavent demonstrated AI-powered solutions to enhance global event management and success.
As IBTM 2025 heads into its final day, industry leaders and exhibitors are set to reveal insights that could shape the future of global events in Europe, the Middle East, and Africa.